Joha Rice (জহা চাউল) — Aromatic Rice from Assam

The pride of Assamese kitchens. Joha rice is a naturally fragrant, short-grain rice with a delicate aroma that fills the room the moment you open the bag. Traditionally served during Bihu celebrations and special meals, it's prized for its soft, slightly sticky texture and a subtle sweetness you won't find in any commercial basmati.

Sourced directly from farmers in the Brahmaputra valley. No polishing, no blending, no shortcuts.

Best for: Payash (kheer), steamed rice with fish curry, or any meal where the rice itself is the star.

Grain type: Short grain, aromatic
Origin: Assam, India
Shelf life: 6 months from packing
Storage: Cool, dry place. Keep sealed